Decision Demographics
About Us
Decision Demographics is a leading provider of policy and custom market research and program evaluation solutions. Since 1987, our team of expert demographers has delivered actionable insights to businesses, associations, foundations, and government agencies. We specialize in extracting valuable knowledge from large datasets and translating complex findings into clear, compelling narratives for diverse audiences. Our focus is on secondary data analysis, coupled with expert interpretation and visualization. As an SBA-certified small business, we are committed to providing exceptional service and tailored solutions. Headquartered in Madison, Wisconsin, with additional offices in Northern Virginia near Washington, DC and mid-Michigan, we offer a national perspective with local expertise.
Core Services
- Demographic research and public policy evaluation
- Occupation and industry labor market demographic analysis
- Custom population projections, interactive modeling
- Survey data assessment, matching, custom technical documentation
- Independent Verification and Validation (IV&V)
- Custom data analyses and services
- Proprietary database analytics
- Databooks and data visualization products
- Interactive Excel dashboards, forms, and models
- Linking administrative data to Census Bureau and proprietary surveys
- Enhanced user-specific codebooks for Census products
- Demographic forecasting tools